- “The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one.”(source: Peppers and Rogers)
- “A 5% increase in retention yields profit increases of 25 to 100 percent”
(source: Bain and Co.)
- “Permission e-mail campaigns are ten times more effective
than direct mail campaigns.”
(source: IMT Strategies)
The results of this research and dozens of other studies add up to a simple
conclusion: It’s a lot more cost effective and profitable to grow your
business by increasing revenue and referrals from existing customers,
than it is to keep chasing strangers. If you’ve got a “house list” of business
relationships, you’ve got an extremely valuable asset. An asset that a quality
E-Newsletter is perfectly suited to take advantage of.
Specifically...
 An E-Newsletter Increases Lead Generation And Cross Selling.
As your newsletter arrives month after month, it keeps you top of
mind with customers, prospects, partners and others, and provides
an ongoing, low-key mechanism for highlighting your full range of
products and services.- An E-Newsletter Increases Customer Lifetime Value.
Competitors can buy their way into your market by matching your
pricing, matching your products and even matching the look and
feel of your company. What they can’t buy are your relationships.
Every newsletter that you send serves to solidify the connection
between your company and your customers.
- An E-Newsletter Provides A Low Cost, Instantaneous Channel For
Sending Messages. Your database of email addresses gives you instant
access to your customers and prospects. Once the machine is set up, in
addition to sending an E-Newsletter, you can send alerts, advisories and
messages as frequently as you wish. An E-Newsletter Opens Up A Two-Way Dialogue With Customers
And Prospects. E-Newsletters allow recipients to easily and immediately
interact with you. Comments are made, information is requested, an
exchange of ideas between you and your customers fl ows easily in both
directions.
- An E-Newsletter Hypercharges Your Existing Marketing Efforts. Your
E-Newsletter doesn’t compete with your web site, print newsletter or existing
marketing materials. It leverages them. It creates a steady pulse and focus that
ties your other marketing efforts together.
- An E-Newsletter Provides Instant, Measurable Results. Advertising, sponsorships, and many other traditional marketing tactics offer few options
for measuring the return on your investment. E-based tactics on the other
hand, are instantly trackable. With each E-Newsletter you send, you’ll know
how many people opened it; how many links were clicked on; who clicked on
which links; and more. Fact-based, real time metrics.
Please contact us to help you get started today. |
